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How To Avoid Dealer Pricing Games

You know why most car dealers won't give you a straight answer about price? Because they can't. If they lower the price of the car, they'll just inflate your financing or fool around with your trade-in.

At CarMax, we don't play games. But because most dealers do, here are 6 things to look for when buying a car, plus a convenient worksheet that will help you avoid traditional dealer games!

1. Online Buying Games
2. Pricing Games
3. Trade-In Games
4. Financing Games
5. Sales Commission Games
6. How To Avoid Dealer Pricing Games Worksheet

1. On-line Buying Games
I have learned my lesson. I will never again work with CarOrder.com or any other internet new car middleman. I will go directly to www.carmax.com and get the car I want at a lower price. I plan to advise all my friends to do the same.

Rick Kulczynski
Orlando, Florida


Beware of online car-buying services. There could be extra charges, hidden fees and what you see isn't necessarily what you get...

Beware of Online Car-Buying Services That... carmax.com
Show one price online and another, higher price when you get to the lot The low price you see online is the same low price you see clearly marked on the car when you get to the store
Act as "middlemen" to area car dealers, charging them a brokerage fee and you pay the "middleman" mark ups Lets you skip the middleman so you pay less and avoid mark ups
Only offer no-haggle prices until you get to the Dealership Our low, no-haggle prices are clearly marked online and on every car
Make you play the traditional dealer pricing games on your trade-in and financing There are no games at CarMax. Our low, no-haggle prices also apply to our financing and warranty plans
Quote features and options that aren't on the car when you arrive at the Dealership Allows you to browse actual cars that are at CarMax locations

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2. Pricing Games
"I planned to buy a new car from a new-car dealer, but couldn't get them to stop their 'games'. So, I came back to CarMax and was totally satisfied with the transaction."

Joseph McCormick
Tampa, Florida


Beware of a price that's too good to be true! When you're comparing pricing, make sure you compare everything...

Beware of Traditional Dealers Who... CarMax
Avoid being up front about price to confuse you (i.e., "I have to check with my manager.") Low prices are clearly marked on every car, no hassles, no haggling
Inflate your financing rate and terms if they offer you a low price on the car View your financing options directly from our financing companies on screen, while you and your sales associate find the rate and term that's right for you
Sell you a poor-quality vehicle (like one that's been flood damaged or frame damaged) Won't sell flood damaged or frame damaged cars.

Used vehicles are thoroughly inspected by our technicians and come with a 5-Day Money-Back Guarantee and a Limited 30-Day Warranty (60-Days in CT) (see any CarMax store for details)

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3. Trade-In Games
"Excellent! I did my research on the Internet and was prepared with the model and year. The [CarMax] salesman was very good - treated me well and took the time I needed. I even pulled off the lot with my new car about one hour later. I got the trade-in amount I wanted and needed, and all the paperwork was very quick and efficient."

Cynthia Georgia
Roswell, Georgia


Beware of inflated trade-in values! It can mean you're paying more for the car you're buying than you should...

Beware of Traditional Dealers Who... CarMax
Won't buy your car without selling you one Will buy your car, even if you don't buy ours
Change the price you pay on their car depending on what you'll accept for your car Will appraise your car separately from our sales process, so you get the same offer whether you're buying a CarMax vehicle or not, good for 7 days

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4. Financing Games
"This was my first time to finance a vehicle, and I felt completely comfortable with every step of the process. I have told my friends and family members about my experience with CarMax. You can expect our business when the time comes to purchase our next car."

Brandy Muhlnickel
Dallas, Texas


Just when you think the negotiations are over, you may find out the financing person is a commissioned sales person too! Beware of changing rates and terms!

Beware of Traditional Dealers Who... CarMax
Play with your rate and term to fit the monthly payment you expect Lets you view your financing options on screen directly from our finance companies, while you and your sales associate find the rate and term that's right for you
Give you a high-rate loan and charge you a fee if you switch to another finance company Gives you 3 days to change your financing, penalty free
Send you to a finance manager who earns commission based on how much you're willing to pay Lets your Sales Consultant help you choose the best finance plan for your budget
Make you wait while they play around with your financing Offers fast, online financing with most approvals in 15 minutes or less

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5. Sales Commission Games
"I used to work for (another dealership) and I used to witness the cruel and pushy service they provided. It made me scared about purchasing my own vehicle. When I went to CarMax, it was relaxing and it was how I expected to be treated. I hope to purchase more vehicles there in the future and I would recommend CarMax to all."

Nancy Gonzalez
Tamarac, Florida


Beware of pushy salesmen! They're pushing you to those higher priced vehicles for a reason.

Beware of Traditional Dealers Who... CarMax
Pay their Salespeople commission based on the profit on each car they sell Sales Consultants Are Paid The Same No Matter Which Car You Buy! (excludes CA employees)
Try to sell you a car that's too much for your budget Sales Consultants are trained to give you friendly, courteous service and help you find a car that's right for you
Maximize profit and commission by basing your finance terms and trade-in offer on how much you are willing to pay for the car Prices are clearly marked on every car and there's never any price haggling or games
Use tag-team sales tactics and "back room managers" to help them get the highest total price from you You work with one sales person from start to finish, even your financing

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6. How To Avoid Dealer Pricing Games Worksheet
Finally, check your paper work to make sure all the factors add up to the monthly payment you were quoted. Ask yourself:

  • Are you getting EVERYTHING you want and NOTHING that you don't want?
  • Is the price, including financing, what you were expecting it to be?
  • Did you get a fair value for your trade-in? Would they write a check for that amount even if you don't buy from them?

To make sure all the numbers add up, use this helpful worksheet.


Protect Yourself With The

How To Avoid Dealer Pricing Games Worksheet!

To help you spot typical dealer pricing games, we've created this worksheet to take with you while car shopping. It's a step-by-step comparison that will show you just how much a particular car actually costs. Click below and protect yourself from dealer pricing games.

Worksheet
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