2015 Used Car Shopping Report | CarMax

April 2016

Nissan Altima Once Again Most Popular Used Car Among CarMax Shoppers

Reveals popular add-on and upgrade features

Malibu Passes Camry for No. 2 Spot

While the Nissan Altima remained CarMax’s top selling used car, the Chevrolet Malibu sped into the No. 2 spot, passing the Toyota Camry, which fell to No. 4. Honda had two cars in the top five, the Accord (No. 3) and the Civic (No. 5).

Add-on Features Vary by Age and Region

While leather interiors rank at the top of add-on features among overall CarMax buyers, the popularity of other features purchased at CarMax locations varies in different parts of the country. Remote start technology, which held the No. 1 overall spot last year, still sells the most in the colder climates of the Midwest and Northeast. Leather interiors are more in demand in warmer climates of the West and South.

Wish List If Upgrade Features Were Suddenly More Affordable

CarMax also commissioned a survey with Ipsos Public Affairs that revealed consumers’ interest in car convenience and entertainment or luxury upgrades. When asked if purchasing a used car were to make convenience upgrade features suddenly more affordable, just under a third of respondents (30 percent) said that they would be most interested in a navigation system, while one in five would opt for remote start (21 percent). When it comes to entertainment or luxury upgrades, satellite radio and stereo systems were preferred by one in five (19 percent and 18 percent, respectively).

Self-Cleaning Car Tops Americans “Greatest Wish” List

When looking beyond the upgrade features that are available now when purchasing a used car, nearly a quarter said that a self-cleaning car (23 percent) would top their “greatest wish” list.

View the complete press release for further 2015 Used Car Shopping Report results.

Results of the 2nd annual Used Car Shopping Report are based on the total sales among CarMax shoppers who purchased more than 550,000 vehicles at CarMax’s more than 140 stores nationwide between March 2014 and February 2015. The Ipsos Public Affairs survey was conducted May 7-8, 2015 using a sample of 1,004 U.S. adults age 18 and over.
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