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2010 Ford Taurus Expert Reviews

Expert Reviews

2010 Ford Taurus

Ted West
© 2010

The Ford Taurus is all-new for 2010. The 2010 Taurus is impressive, well-equipped and extremely competent, a charismatic full-size sedan that could establish Ford as America's premier auto manufacturer. The 2010 Ford Taurus comes with a Duratec V6, delivering a generous 263 horsepower and 249 pound-feet of torque.

Also redesigned is the high-performance 2010 Taurus SHO, with a twin-turbocharged EcoBoost V6 rated at a breathtaking 365 horsepower and 350 pound-feet of torque. The SHO, which stands for Super High Output, delivers enough power and cornering poise to leave pricier Audi and Lexus models coughing in the dust.

Dramatically different and advanced in comparison with the mildly pleasing previous version, the 2010 Taurus models offer brisk performance, precise and reassuring handling, lavish comfort, and a comprehensive occupant-safety package. The Taurus and Taurus SHO are the flagships of Ford's entire line. And since, at long last, sedans are once again outselling trucks nationally, Ford has every reason to be optimistic about the Taurus's role in Ford's future.

We found the Taurus to be a responsive, comfortable, and protective family sedan, whether in SE, SEL or Limited trim. But this car is far more than a dull, utilitarian appliance.

Ford refers to Taurus's world-car styling as emotive and bold. Its looks have magnetism and a sleekly contemporary appearance designed to win owners who take seriously how they appear to the outside world. Judged on price alone, this is no luxury car. Yet its visual impact will go a long way toward making its occupants feel very good about themselves. This is a car to be seen in.

In the case of the Taurus, great looks don't prevent preclude brainpower. The Taurus is packed with innovative technology and electronics, beneficial driver-assistance provisions, and safety packages that outstrip import sedans costing half again more. Among these packages are comprehensive warning systems programmed to warn of obstacles front, side and rear, a boon in crowded parking lots. A brilliant adaptive cruise control system lets the driver relax on the highway, while it automatically controls the gap to the car ahead. Beyond the new technology, impressive as it is, it will still be the car's over-the-road driving character that determines its ultimate worth.

We drove both the Taurus and Taurus SHO along a lengthy route of highways, then put in a demanding day in the twisty hill country of Tennessee. The Taurus proved an altogether exemplary world sedan, while the SHO was a full-bore, high-revving demon, taming difficult roads with racecar grace.

The 2010 Ford Taurus comes standard with a 3.5-liter V6, six-speed automatic transmission and front-wheel drive.

Model Lineup

Ford Taurus SE ($25,170); SEL ($27,170); Limited ($31,170); SHO ($37,170)

Walk Around

The new Taurus is a thoroughly American design, yet it owes almost nothing to the long, ponderous line of over-styled American sedans of the past. Its styling is exciting and chic, more than a match for any foreign competitors in its price class or even for competitors that cost a good deal more. Even in its most mundane models, it has an aggressive, ready-to-go demeanor.

The signature three-bar grille on the Taurus wraps around to sleek, swept-back headlamp complexes. The expression on this car's face is a wry glint that says, this car knows what it's doing.

The side panels are muscular and handsomely sculpted, while the side profile shows a distant similarity to the currently fashionable Audi family. The only peculiarity is the odd bullet-head of chrome on the front fender sides just ahead of the front-door cut. Isolated where it is, it's a tic that Ford styling could do without.

At the rear, the car's lines feature another pair of sleek lamp complexes, tied together with a gleaming horizontal chrome strip. On the Taurus SHO, the upper lip of the trunk is adorned with the inevitable spoiler, but with the speed a SHO can generate, you may need the extra downforce.

Particularly in the upper reaches of the model line, handsome wheels bring the Taurus's profile brightly to life. In the Limited and SHO versions, big 19-inch wheels and tires give the Taurus a resolutely competitive look.

A key element of the SHO formula is the subtlety of its unique exterior design cues. The SHO is distinguished from other Taurus models by special wheels, decklid spoiler, twin exhaust tips, unique grille work and unique parking lamp bezels.


Inside, the new Ford Taurus is roomy, comfortable, and quiet. The dashboard takes an unusual form. Its upper surface is a broad, downward-curving shape that behaves almost like a sunshade over the dash's cascade of equipment and gauges. The gauges have a fresh, modern look, and all instrument lights are fully lit at all times. This is important, because so many cars dim their instruments in daylight, enough so that in high sun, the gauges and readouts are unreadable. For this bright decision, give Ford an A-plus.

The Taurus paddle shifters are based on the BMW paradigm, with shifters on both sides of the wheel, a pull of the forefinger granting an upshift and a push of the thumb yielding a downshift. The six-speed transmission, present in all models, works remarkably well, especially in the SHO, which is spec-ed to provide still-faster gear changes than the normal Taurus. However, this writer prefers the Ferrari paradigm, where the paddle on one side of the wheel summons an upshift, and downshifts are summoned at the opposite side of the wheel. This is simpler and more intuitive. Functionally speaking, however, the Ford system works beautifully.

The Taurus is fully equipped with the usual Ford interconnectivity. Sirius Satellite with Travel Link provides a broad range of information about the environment, everything from weather radar to gas prices to movie start times.

Onboard radar gives you collision warning on the road when a car ahead is getting too close, then automatically executes full braking force the instant you step on the brake pedal. Similarly, it warns you when a car is in your blind spot on multi-lane roads, preventing lane-change accidents. And backing out of a spot in a parking lot, the car warns you if any car is approaching from the rear or either side, or if a child or small object is behind where you can't see it.

Adaptive cruise control lets you set your speed in highway traffic, while it measures your distance to cars ahead and automatically slows to prevent a collision. Then when your way ahead is clear, the cruise control just as automatically returns you to your programmed cruising speed. This full range of technologies is offered in no other family sedan within the Taurus price range.

The seats are lavishly comfortable, with one exception: In order to achieve its full five-star rating in crash protection, which it successfully did, the front seat headrests lean slightly forward. (In the test, this position yields zero head movement, a requirement of the five-star rating.) We resorted to reclining the seat a little more than normal to get the headrest away from the back of our head. This is not our preference. To soothe our nerves, we indulged in the excellent Active Motion massage cycling, delivered by massagers within the seat cushions and seatbacks.

The climate-control system was vigorous and more than adequate, and the optional Sony 12-speaker audio was superb. In addition, an available CD Jukebox system allows storage of over 100 CDs. The controls switchgear was uniformly excellent, with a luxurious soft touch that connotes luxury.

The voice-operated navigation and other prompts took a moment to get used to (you need to learn the right vocabulary) but it worked really well when operated as designed.

This is a roomy car. In the matter of interior volume, the Taurus earns its standing as a full-size sedan, delivering total passenger volume of 102.2 cu. ft. It's big on the outside, too, though its deft styling makes it seem slightly less so. All in all, the Taurus interior is generous, comfortable, extremely quiet and pleasing to be aboard.

Cargo space is a massive 20.1 cubic feet of trunk volume.

Driving Impressions

While driving, we found the Ford Taurus to be a thoroughly satisfying family sedan. It is not fast by street-racing standards, but it is by no means underpowered, either. For daily driving and the commuter wars, it more than holds its own. And taken out into canyon country where the roads weave and wind, its handling has the alert, sporty liveliness that has recently become a Ford trademark.

Power from the 263-hp 3.5-liter Duratec V6 is smooth, progressive and entirely suitable for daily transportation. It's even been exhaust-tuned to deliver a satisfying little growl under acceleration, confirming to the driver that this is a serious road car. And there is no tacky sudden throttle tip-in here.

Taurus ride quality is nicely damped and comfortable. It transmits information from the road accurately to keep the driver informed, but it soaks up road irregularities skillfully. And taken through a series of corners, the Taurus exhibits only moderate roll. It feels well planted and ready for your next move at any instant.

Large four-wheel disc brakes bring the Taurus to a powerful halt. Admirable. The name Audi keeps coming up around the new Taurus, but that is unavoidable. The Taurus has an Audi-like feel on the road, which is a very good thing. Better still, it costs about $20,000 less than the luxury Audi A6 it refers to.

Taurus SHO offers an entirely different world. Every one of the Taurus's virtues is doubled in this mighty performance sedan. It's the ultimate sleeper in today's market. With standard all-wheel drive, twin turbocharging and a nearly instantaneous 365 horsepower and 350 pound-feet of torque on tap from the EcoBoost V6, the SHO simply rages ahead.

Touch the shift paddles, and it switches gears in the blink of an eye. Then turn the car into a corner at high speed, and its specially calibrated shock absorbers and nearly non-existent body roll instill a feeling of precise control, something that could not be said of early SHO models.

Veering into the next corner, the SHO's brakes, with standard ABS, electronic stability control and traction control, give the car phenomenal poise and tightly controlled dynamics. This blue-blood American performance sedan is a worthy competitor when pitted against any others, from Audi up or down.

Perhaps the most enticing thing about the SHO is, it doesn't wear the boy-racer outfit of so many performance sedans. Indeed you must know where to look simply to identify this car as the special Taurus. We like that.

The Ford Taurus is a full-size sedan that should make Detroit proud of itself once more. This is a mature, comprehensively engineered, and lavishly equipped world car. And its big sister, the SHO, is one of the great performance sedans of the day.

Ted West filed this report to after his drive of the Taurus and SHO models in North Carolina and Tennessee.

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