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Value
Bang for your buck is great. A lot less expensive than m3 or m4, but true performance car.
Ride and Handling
Car handles exceptionally well, which is to be expected from BMW.
Cargo Space
Lots of room inside this small coupe. I can fold the rear seats and get my twenty-niner" Mountain bike and my sons 24" in the car. Granted removing the quick release wheels but takes only a minute and they fit easily. No roof rack needed for me :)
Technology and Entertainment
Long time bmw owner of many models, and I still don't like the I drive wheel and functions.
Dashboard
Gauges look great, but I am 6'2" so where I have my seat doesn't allow me to see the mileage on the car? I can see the speedo and rpm gauges well, but the odometer that sits at the bottom of the cluster is blocked by the steering wheel unless I lean forward. No biggie though.
Cost to Maintain
All cars cost money, but lets face it, if you want reliability go Honda/ Toyota, I bought extended warranty to kick in after manufactures warranty because BMW can be pricey to fix. No issues with mine yet, but 2017 with only 18k miles, I'd be shocked if I did have an issue this early on.