They’re big. They’re bold. They’re kinda in your face. Tall pickup trucks and SUVs have the kind of ride height that gets you over, through, and around the kind of rough terrain which stops other vehicles in their tracks. If you live in a place with lots of snow, mud, or uneven ground, ride height (defined as the distance between the bottom of your truck’s tires and the lowest point on the underside) is probably more important to you than road-hugging and handling characteristics and strong fuel efficiency.