Because overall everything is good. Great gas mileage. Smooth drive. Interior is nice. It's comfortable. It's a nice size car inside and out. Drives well, it's not to fast but it's fast enough when need be. Bluetooth. Aux. Power windows. CD player. Just wish it had a sunroof is all.
My very first new car was a '71 Super Beetle. I loved that car and have thought about it ever since. I got sidetracked and moved away from VW for reasons unrelated to VW. Now I'm back in the fold and its love all over again. Being a highway traveller, I sprung for the diesel Golf. I have to say, I think I am now a "diesel man." I cannot imagine owning a gasoline car again. I live in a moderately temperate area, so cold-starts are not a major concern. I just cannot believe how effortlessly the thing handles highways speeds, hills and all. The car is quick, responsive and sure-footed as I anticipated. The stability control and just plain solid engineering of the suspension system have already saved my life, I believe, only after 6 weeks of owning the car. At about 70mph, I had to dodge a trailer truck coming over on me and then another car zinging around from the far side of the truck. I was running slaloms for a few seconds and the car felt like it was glued to the road. It went only where I wanted it to go and did so with an instant touch. I'm in love, that's really all I can say about my diesel Golf.
I have never owned a VW but after having VW TDI's as rentals in Europe a couple times I had to buy one for my commuter @ home. Compared to other small cars I've owned (Toyota, Mazda & ford) the Audi like feel and quality of the materials makes my TDI the most satisfying vehicle purchase of my adult life. I like the fact it's not a re-badged low budget car with a smooth body over a old chassis. It consistently gets over the EPA MPG rating (43.4 av over 55K / best of 54.6) and the sporty performance makes me forget I'm driving a fuel mizer.