With CarMax locations all over the country, we can spot intriguing trends in our sales data that help uncover some pretty interesting stories about car buyers.
Curious to see if there were any customer trends around car colors, we created an interactive map based on our sales data. This tool lets you explore sales trends by color by simply selecting a vehicle color in a drop down.
We’ve highlighted a few of our findings below. The darker the color on the map, the more popular the chosen car color was with buyers in that area.
Harrisonburg, VA, home to James Madison University, has the highest percentage of purple cars.
The areas around Lincoln, NE, where the University of Nebraska's flagship campus is located, shows the highest percentage of red cars.
And, finally, almost the entire state of Tennessee shows that orange cars are the most popular color cars. Presumably in support of the University of Tennessee Volunteers.
Black cars are more popular in the northeast and areas with colder climates.
White cars are more popular in California, Florida, Arizona, and New Mexico, where there is plenty of sun.
New York, New Hampshire, Vermont, Massachusetts, Connecticut, and Minnesota love their blue cars.
Southern California had the lowest percentage of red cars sold anywhere in the county; however, red was a popular choice in nearbu Nevada, Utah, and Arizona.
Select a color from the drop down to discover regional insights. The darker the color on the map, the more popular that car color was compared to other colors sold. We’d love to hear about any interesting stories you uncover — share with us on social media using @CarMax using #CarMaxTrends.
This graph represents how popular a specific color is versus the nationwide average for that color. Darker regions on the map represent higher than expected proportion of sales for that color and lighter regions represent lower than expected sales for that color. We took the percent sales in each region for each color, then scaled those so that each color has a range from 0 to 10. Zero represents the region with the lowest percentage of total sales for each color, and 10 represents the region with the highest percentage of total sales for each color, with everything in between scaled proportionately. Data is from March 2017 through August 2017.