With CarMax locations all over the country, we can spot intriguing trends in our sales data that help uncover some pretty interesting stories about car buyers.
Curious to see if there were any customer trends around car colors, we created an interactive map based on our sales data. This tool lets you explore sales trends by color by simply selecting a vehicle color in a drop down.
We’ve highlighted a few of our findings below. The darker the color on the map, the more popular the chosen car color was with buyers in that area.
Select a color from the drop down to discover regional insights. The darker the color on the map, the more popular that car color was compared to other colors sold.
This graph represents how popular a specific color is versus the nationwide average for that color. Darker regions on the map represent higher than expected proportion of sales for that color and lighter regions represent lower than expected sales for that color. We took the percent of sales in each region for each color, then scaled those so that each color has a range from 0 to 10. Zero represents the region with the lowest percentage of total sales for each color, and 10 represents the region with the highest percentage of total sales for each color, with everything in between scaled proportionately. Markets with less than 1,000 total sales for the year were excluded. Data is from 11/30/2017 through 12/1/2018.